Abstract :  Zakat payment behaviour aspects on the living contextual elements like cultural aspiration are rarely examined into the academic landscape. As Muslim populated country with various organizations, Indonesia has offered the fascinated social cohesion to be studied. Particularly, the two-contrasting style of biggest Islamic organisations consist of Muhammadiyah and Nahdlatul Ulama. However, the study to discover about inductive reality is still rare and very limited in its availability. Furthermore, the study aims to understand the zakat payment style within such two socially grounded entities. The study employs the ethnographic case study in East Java Indonesia. The regional locus of study is selected due to the centre of both organisational movements and contributes to the largest membership in the institution. The study has found that the cultural aspirations like characteristics of gotong royong (mutual assistance) and sungkan culture. Both factors mark the similarity between two organisations. In detail organizational terminology, the typical muzakki from Muhammadiyah are more persuaded to pay zakat via hierarchical command from top management of organization, meanwhile muzakki of Nahdlatul Ulama depends on the personal approaches from influential figures like respected Islamic scholars, public officials, and businessman.