Abstract : Muslim Friendly Hospitality has spread to every part of the world with different tags such as Islamic-friendly, Halal, or Islamic tourism. Muslim-friendly hospitality management has gained popularity since the service sector has become one of the main sectors contributing greatly to the economy. The statistical department of Malaysia stated that almost 50.82 per cent of the Gross Domestic Product (GDP) is from the service segment. The development of the Muslim-friendly hospitality and tourism industry has encouraged travellers to spend approximately USD225 billion on global outbound travel. Understanding the concept of Muslim-friendly hospitality based on al-Qur’an and hadith is important to strengthen the recognition and support towards this industry. This paper aims to explore the niche segment of Muslim-friendly hospitality with the objectives of sharing and providing an understanding of Muslim Friendly Hospitality (MFH) with its newly developed concept. Document research is used as the methodology to obtain different types of theories and concepts with traditional content analysis in answering its objectives. The outcome exposes that the friendly hospitality concept has been carried out in Islamic practices a long time ago as stated in the al-Qur’an and hadith is in line with the need to develop MFH. This study will also help to provide stakeholders with the knowledge and tools to cater to the unique concept of MFH , an effort that will benefit the Muslim travel market and the broader travel industry.